CLIENT
Nestle Middle East FZE
Hassan Ali, Marketing Manager
Madonna Khalil , Brand Manager
Alaa Abdelrahim, Assistant Brand Manager
AGENCY
Rafael Augusto, Executive Creative Director
Myrna Khoury, Business Lead
Jala Fawaz, Strategic Planning Director
Jaison Samuel Ben, Creative Director
Warsha Jamnadas, Art Director
Kyra Mathews, Copywriter
Anas Shaherli, Arabic Copywriter
Ritu Poojari, Multimedia Designer
Raja-Paul Youssef, Business Director
Prodigious
SUMMARY
‘Physical development’ has always been a priority for moms, they did not know that 80% of the brain develops by the age 3, which directly impacts their future. Inspired by the region’s latest achievement in space exploration, S26 build on that relevant context to show moms that ‘learning starts early’; and walked the talk through engaging initiatives online and offline. Brain development became a top category trigger, engagement rate x4 higher than benchmark, recall x11 times higher than benchmark, resulting in S26 stealing 0.5% share from its biggest competitor.
