CLIENT
Etisalat
Mahmood Farwiz, Director Brand & Consumer Campaign Management
Sara Qaseem, Senior Manager Brand Management
Ahmed Elgoweini, Director Brand & Communication Strategy
Fares Fares, VP Digital Media, Planning & Strategy
Yasmeen El Mallah, Director Brand Management
Mohamed Hafez, VP Media & Marcom Campaign Management
Mana Al Azizi, Social Media Manager
Shaima Al Breki, CSR Manager
Mohammed Samy, Director Social Media
Abdalla Ghandour, Digital Communications Manager
Mohammed Almasfer, VP Media & Marcom Campaign Management
Fouad Bou Mansour, Managing Director
AGENCY
Dani Richa, CEO and Chairman
Ali Zein, Executive Creative Director
Ali Rez, Regional Executive Creative Director
Alexander Rodrigues, Creative Director
Martino Caliendo, Senior Art Director
Samer Khansa, Business Unit Director
Amira Abdelnabi, Account Director
Mostafa Hashish, Strategy Director
Fouad Bou Mansour, Managing Director
Faten Al Mukhtar, Digital Art Director
Megan Fowkes, Designer
Lara Boustani, Senior Account Executive
Ossama El Rashidy, Head of Production
Yahia Hashem, Digital Planning Manager
Paul Shearer, Chief Creative Officer
Blissmaker Studio
SUMMARY
While the internet is a place of connection and discovery, for some it can be a difficult place. People on the autism spectrum struggle in the online world due to over-stimulation.
As the leading telco brand in the UAE, we created Etisalat Wider Web – a first-of-its-kind open-sourced web extension that gives people on the spectrum better control of their online experience.
The extension got featured on TV channels, radio stations, and newspapers including BBC, CNN, Khaleeji Times, Virgin Radio, Dubai One, Arabian Business, Al Watan, The National & others.