AGENCY
Walid Kanaan, Chief Creative Officer
Jennifer Fischer, Chief Innovation Officer
Joe Lahham, Managing Director
Alex Pineda, Executive Creative Director
Bruno Bomediano, Executive Creative Director
Hugo Agostino, Art Director
Simon Raffaghello, Head of Copy
Georges Kyrillos, Creative Director
Rijin Kunnath, Designer
Camilo Rojas, Motion Designer
Xavier Cortez, Illustrator
Jad Chidiac, Senior Art Director
Romy Abdelnour, PR & Communications
Rouba Asmar, Head of Production
Mohammad El Tayech, Junior Strategic Planner
Nelly Chehwane, Producer
Rozy El Beaini, Senior Producer
Bhaskar Bateja, Planning Director
Diana Georges, Account Director
Wonderful Productions
Aline Ouais, Director
Désirée A, Producer
Rytta Mezher, Producer
Paul Sabbagh, Managing Director
Workbench
Roy Khalil, Videography - Director
Lake Produções
Gustavo Lopes, Executive Creative Director
SUMMARY
Throughout history, the army camouflage pattern was designed to hide from enemies in combat. On August 1st
2020, during the Lebanese Army’s 75th Anniversary, at a time of political instability and internal chaos, we introduced: PeaceCamo – transforming the camouflage in the army’ uniform from a symbol of war to an icon of peace, portraying iconic moments of support between the army and its citizens. This newly designed pattern restated the purpose of the army, dressed in a symbol of peace, to protect and serve the citizens of Lebanon.