AGENCY
Walid Kanaan, Chief Creative Officer
Jennifer Fischer, Chief Innovation Officer
Joe Lahham, Managing Director
Manuel Borde, Executive Creative Director
Alex Pineda, Executive Creative Director
Zeina Abuzaid, Motion Designer
Oswaldo Sa, ACD
Camilo Rojas, Motion Designer
Binoy Samuel, Senior Graphic Designer
Bhaskar Bateja, Planning Director
Rouba Asmar, Head of Production
Wassim Abi Salloum, Business Unit Director
Rozy El Beaini, Senior Producer
Kevin Kurian, Senior Account Director
Nour Dalle, Account Manager
Romy Abdelnour, PR & Communications
Juliana Ordonez, Senior Account Executive
Garrett Olexiuk, Senior Planner
Saleh Agha, General Manager
Malek Morjan , Senior Media Director
Lohitaksh Keswani , Data Director
Hassan Abbas , Senior Media Manager
Afaf Zaher , Performance Manager
Abhinav Arora , Associate Media Director
Satrajit Duttagupta , Associate Media Director
Big Kahuna Films
Bruce St Clair , Director
Eddie Rizk , Managing Director
Chady Elkhal , General Manager
Maya Abdu , Producer
SUMMARY
With the ‘Conquer Everywhere’ campaign, we successfully expanded Nissan Patrol’s brand appeal in the GCC region beyond a rugged desert warrior by engaging the customers throughout their journey from awareness, consideration to conversion.
We created a data driven integrated campaign that included more than 13 different video assets & over 600 personalized ads to connect with the rational and emotional needs of multiple target segments.
The campaign resulted in 13% higher sales, 16% higher leads at 41% lower cost and made Patrol the leader in the large SUV category.
