AGENCY
Raphael Nassoura, Executive Creative Director
Muhammad Ali, Senior Creative Director
jad Chamaa, Senior Art Director
Gary Rolf, Associate Creative Director
Vishal Munyal, Associate Creative Director
Rebekah Westberry, Account Executive
Diana Asal, Account Manager
Wissam Gharib, Account Director
Sameer Islam, Strategic Planning Manager
FP7 McCann Dubai
Tahaab Rais, Regional Head of Strategy
Deja Vu
Manavi Milan Gosalia, Executive Producer
Starcom Dubai
Mustafa Zeidan, Media Director
SUMMARY
When it came to staycations in the UAE Yas Island Abu Dhabi was not top of mind. “Stayin’ on Yas” inspired by the Bee Gees was created to be the staycation anthem of the summer. What started as a music video, inspired countless memes, Tik Tok challenges, and Spotify playlists. The campaign garnered 16 million organic views in 4 days and became the most talked-about piece of branded content in the UAE.
