AGENCY
McCann Health Middle East *Lead Agency
Karen Kamel, General Manager
Prajakta More, Associate Creative Director
Kurt Daley, Graphic Designer
Robert Gibbs, Creative Director
Haneen Chaarawi, Head of Design
Kara Marie Guingona, Healthcare Designer
Asif Khan, McCann Health Middle East
Tahaab Rais, Regional Head of Strategy MENAT
Vicky Kriplani, Group Account Director
Amit Borawake, Retoucher
SUMMARY
To shed light on the gravity of the situation around employee mental health not being spoken about by businesses, the Lighthouse Centre for Wellbeing, wanted to spearhead the conversation regarding the unspoken topic.
So, we launched a platform - unspoken, uae - that encouraged employees struggling with mental health to speak up, by doing the talking for them.
Starting on World Health Day (10 October), unspoken feelings were illustrated and shared as visual content, acts and education, targeting workplaces, to let those employees in companies, struggling, know they weren't alone.
