AGENCY
McCann Health Middle East *Lead Agency
Karen Kamel, General Manager
Prajakta More, Associate Creative Director
Moushami Bhattacharya , Senior Strategy Manager
Christelle Menon, Account Executive
Kurt Daley, Graphic Designer
Robert Gibbs, Creative Director
Haneen Chaarawi, Head of Design
Asif Khan, Designer
Tahaab Rais, Regional Head of Strategy MENAT
Ashraf Muhammedunny, Editor and Motion Artist
Morph Digital Solutions DMCC
SUMMARY
When it comes to asthma, children struggle to get through the full dosage of 6 minutes, leading to half-inhaled dosages and hence, unsuccessful treatments.
So, AstraZeneca transformed the 6-minute distressing nebulization treatment into a 6-minute distracting interactive and immersive experience called “Ned Adventures” that entertained and enabled child patients to stay still and get their full dosage.
To empower parents, the idea was scaled through a digital app, helping parents carry the experience home, and through a patient ID, enabled the doctors to keep track of the children’s progress too.
