Ooredoo Group

Fabio Bellicanta, Senior Director - Brand & Media
Turkey Al Jabir, Assistant Director Consumer Campaigns (A)
Lara Schmallenberg, Senior Manager - Brand
Huda Barakat, Ooredoo Group Consultant

FP7 McCann Doha *Lead Agency

Osama El Sayyad, Managing Director
Mario Atallah, Senior Producer
karim Kazan, Executive Creative Director
Firas Hamadan , Creative Director
Mazen Safa, Account Director

FP7 McCann Dubai *Lead Agency

Tahaab Rais, Regional Head of Strategy

This is not an agency

Gareth Paul , Executive Creative Director

FP7 McCann Beirut

We positively (and effectively) influenced Ooredoo’s perception, across Qatar, Kuwait, Oman, Algeria, and Tunisia, focusing on a simple truth, about what Ooredoo enables with its great speed, packages, and internet experience. With “Enjoy the Internet”, we changed Ooredoo's brand positioning (simple, comprehensible, and focused, to appeal to literacy levels across the 5 markets). And through a sustained effort from 2017 to 2020, we strengthened the positioning through enjoyable content at launch, during Ramadans, through Ooredoo's ambassador, Lionel Messi, and through meaningful storytelling encouraging people to use the internet for good.