AGENCY
Tahaab Rais, Regional Head of Strategy
Vicky Kriplani, Group Account Director
Fouad Abdel Malak, Regional ECD
Oliver Robinson, Regional ECD
Nerine Gardiner, Senior Copywriter
Paulo Engler, Art Director
Anna Sadykova, Strategist
Riddhi Mayank, Senior Account Executive
Déjà vu
SUMMARY
In 2021, with consumer spends making a cautious return, most furniture retailers were focusing on short-term discounts and price-offs with shoppers, to drive immediate footfall and revenues.
For Home Centre, instead of price-based persuasion, we chose to build value-based persuasion, by uncovering its best kept secret – the many benefits of its modular solutions.
And showed shoppers how Home Centre’s modular furniture solutions, unlike other brands, allows its customers to adapt their furniture to the infinite possibilities of life, making Home Centre’s modular solutions no longer their best kept secret!
