AGENCY
Tahaab Rais, Regional Head of Strategy
Vicky Kriplani, Group Account Director
Oliver Robinson, Regional Executive Creative Director
Thomas Young, Associate Creative Director
Mike Awad, Associate Creative Director
Maher Dawah, Arabic Copywriter
Sasha El Jurdi, Senior Account Executive
Anna Sadykova, Strategist
Cynthia Chabu, Producer
Ashraf Muhammedunny, Editor and Motion Artist
Rolling Thunder FZ-LLC DUBAI
SUMMARY
COVID-19’s crisis
brought UAE to a standstill.
While it wasn’t the time to talk about Emirates NBD’s brand purpose around “prosperity”, it was an opportunity to make Emirates NBD walk the talk.
With people’s most basic needs were compromised, life became about surviving vs. thriving.
A leading bank that’d made money off people, needed to help.
So, pivoting to solving vs. selling, we activated the bank’s purpose through giving people opportunities they needed to thrive during COVID-19.
And while the category declined, Emirates NBD stayed visible, meaningful and grew effectively.
