AGENCY
Tahaab Rais, Regional Head of Strategy
Vicky Kriplani, Group Account Director
Oliver Robinson, Regional Executive Creative Director
Nayaab Rais, Creative Director
Josephine Younes, Creative Director
Maher Dawah, Arabic Copywriter
Anna Sadykova, Strategist
Karol Akl, Senior Producer
Ashraf Muhammedunny, Editor and Motion Artist
Stoked Films
SUMMARY
With COVID-19s pandemic affecting everyone, including the ultra-high network segment, Emirates NBD won over those clients who shared relationships with multiple behemoth private banking players, by giving them what they really needed - a bank that gave assurance and inspired confidence.
It wasn’t yet another marketing campaign nor a viral banking video with no actual business impact, but a transformation of the private banking ecosystem.
And it became Emirates NBD’s most effective campaign targeting ultra-high-net-worth individuals, growing profits, revenue, and market share.
