AGENCY
Marize Sami, Head of Digital and Social Media
Yasmin Shehab, Account Director
Ahmed Waheed, Creative Director
Sherif Fouad, Associate Creative director
Alaa Yasseen , Copywriter
Lamis Saleh, Digital Account Manager
Nada Afifi, Digital Account Manager
Yosr Khalifa, Associate Strategy Director
Salma EL Refaei, Head of Strategic Planning
Naila Fattouh, Head of Planning
FP7 McCann Dubai
Tahaab Rais, Regional Head of Strategy MENAT
SUMMARY
Knorr went beyond films that go viral and typical charitable food donation drives that were commonplace in Egypt. And instead, brought its brand purpose to life by creating a new transformational business model that was sustainable and profitable for all; transforming the lives of underprivileged Egyptians in the prevalent hunger and economic crisis.
8 SDGs were impacted and 198 rooftop farms generated income for underprivileged Egyptians and helped grow Knorr’s brand and business. And with the signing of a Presidential Bill, Knorr’s initiative was transformed into a nationwide initiative.
