AGENCY
Tahaab Rais, Regional Head of Strategy
Tarek Ali Ahmed, Business Unit Director | GM
Aunindo Anoop Sen, Creative Director
Hadi Abu Khuzam, Senior Account Director
Smit Agrawal, Senior Art Director
Vaibhava Bhatnagar, Senior Copywriter
Oliver Robinson, Regional Executive Creative Director
Rania Tayfour, Account Manager
Gaby Bikhazi, Associate Director - Integrated Planning
Noor Taffish, Senior Executive - Integrated Planning
Dejavu
Film Pudding FZ LLC
SUMMARY
COVID-19 brought an unprecedented crisis.
During a crisis, brand actions that make a difference, create a long-lasting impact.
And in such times, leaders emerge.
That’s exactly what we enabled Dettol to do, helping Dettol act like a leader.
While Dettol’s competitors were attempting to profiteer and fearmonger, we helped Dettol educate.
In a time of fear, Dettol didn’t just advertise. Dettol acted and empowered.
In transforming the narrative one of fear to confidence, Dettol resonated with shoppers across the region, earning its place as the #1 brand in the category.
