AGENCY
Tahaab Rais, Regional Head of Strategy
Oliver Robinson, Regional Executive Creative Director
Fouad Abdel Malak, Regional Executive Creative Director
Anis Zantout, Regional Digital Director
Nadine Kazan, Group Account Director
Nerine Gardiner, Senior Copywriter
Paulo Engler, Senior Art Director
Salim Mroueh, Senior Account Manager
Tala Arakji, Strategy Manager
Georges Enkiri, Account Executive
OMD (UAE)
SUMMARY
To promote the UAE’s nation brand during the Arab world’s first Mission to Mars, during the COVID-19 pandemic, the UAE Government Media Office, partnered with a global entertainment brand HartBeat Productions and founder, the famous celebrity influencer, Kevin Hart.
And leveraged Kevin’s Hart popularity coupled with the power of social media during global lockdowns, inviting the world to share their impossible dreams with the UAE to make them possible.
It became the most participated with crowdsourcing campaign in MENA’s history. And it promoted the UAE’s spirit of “impossible is possible”.
