Ooredoo Group

Fabio Bellicanta, Senior Director - Brand & Media
Turkey Al Jabir, Assistant Director Consumer Campaigns (A)
Lara Schmallenberg, Senior Manager - Brand
Huda Barakat, Ooredoo Group Consultant
Mohamed Said BOURAI, Ooredoo Group Consultant

FP7 McCann Doha *Lead Agency

Osama El Sayyad, Managing Director
Mazen Safa, Account Director

FP7 McCann Dubai *Lead Agency

Tahaab Rais, Regional Head of Strategy

This is not an agency

Gareth Paul , Executive Creative Director

FP7 McCann Beirut

Mario Atallah, Senior Producer

The internet, today, isn’t a happy place, because of how people use it. So, in Ramadan, Ooredoo, a telecom brand that stands for “Enjoy the internet”, didn’t do a typical Ramadan campaign or promotion or celeb-driven ad, to improve its perception with youth across Qatar, Kuwait, Oman, Tunisia, and Algeria. Instead, through a distinctive idea, we reminded youth that the ability to make the internet a better place was up to them, and how they used the internet. And we impacted youth positively along with Ooredoo’s brand and business too.