CLIENT
Babyshop
Mitin Chakraborty, Head of Marketing
Joana Lima, Assistant Manager Social Media
AGENCY
Tahaab Rais, Regional Head of Strategy
Vicky Kriplani, Group Account Director
Oliver Robinson, Regional Executive Creative Director
Aunindo Anoop Sen, Creative Director
Smit Agrawal, Senior Art Director
Vaibhava Bhatnagar, Senior Copywriter
Alston D'Sa, Account Manager
Truffle Films
FP7 McCann Beirut
karim Kazan, Executive Creative Director
SUMMARY
As the region battled COVID-19 in 2020, many brands went dark.
Ramadan wasn’t the same.
But we helped Babyshop, a leading children’s retailer remain visible and meaningful, starting with Ramadan.
Choosing emotional persuasion in a time of rational persuasion, we created a global brand appeal by introducing Babyshop’s new brand belief: Giving every child a world they deserved.
Beyond ads, we also created acts that helped give children what they wished for.
And with cultural popularity and positive attention earned, this purpose-based approach influenced Babyshop’s brand and business too.
