AGENCY
Tahaab Rais, Regional Head of Strategy
Vicky Kriplani, Group Account Director
Oliver Robinson, Regional Executive Creative Director
Aliza Siddiqi, Copywriter
Luan De Almeida, Art Director
Anna Sadykova, Strategist
Aysar Joudeh, Account Manager
Riddhi Mayank, Senior Account Executive
Pratixa K, Integrated Production Lead
Dejavu Dubai
Manavi Milan Gosalia, Executive Producer
SUMMARY
In 2021, Emirates NBD needed to improve acquisitions for its profitable products to drive growth after a challenging 2020.
Through analysis of customers’ transactions data, we discovered wise customers who were making the most of the bank’s benefits.
So, we launched, “THE WISE ONES” - a disruptive and innovative data-driven marketing platform, integrating customer transaction data with edutaining content, inspiring people across the UAE to choose and live wisely.
Across marketing channels, through data-driven insights we celebrated wise customers and helped people make wiser choices through data-inspired edutaining content.
