AGENCY
Wunderman Thompson Cairo *Lead Agency
Marwa Khalifa, Associate Creative Director
Marwa Khalifa, Associate Creative Director
Tamer Tawif, Associate Creative Director
Sherif Monuir , Creative Director
Mohamed Fouad, Executive Creative Director
Hassan El Sada, Deputy Managing Director
Mai Azmy, Managing Director
Heba Hosny, Business Director
Heidi Felfella, Account Director
Marwa Khalifa, Senior Account Executive
Karim Koura, Senior Account Executive
Good People Films
Mohammed El Zayat, Freelance Director
Magic Beans Production
SUMMARY
Vodafone was introducing a new mobile data bundle to a very saturated market that lacks brand loyalty from youth. The market was saturated because of the options and bundles young consumers have. The youth lack loyalty to any single bundle and platform, with a short span of interchangeable interests and trends. Introducing the mobile data platform, Vodafone Plus, that always changing and adapting and relevant to the young consumers through trends. A consistent strategy that breaks the wall between the online and offline, with an everchanging portfolio.