CLIENT
UAE Government Media Office
Khaled AlShehhi, Executive Director of New Media and Visual Production Sector
Latifa AlMarzooqi, Social Media Manager
Ghaya AlBannay, Social Media Executive
Sherouk Maher, Editor
Hana Shafeek, Editor
AGENCY
Walid Kanaan, Chief Creative Officer
Jennifer Fischer, Chief Creative Officer
Alex Pineda, Executive Creative Director
Osama Siddiq, Art Director
Jessica Handley, Strategic Planner
Maian Alken, Senior Copywriter
Zeina Abuzaid, Motion Designer
Zeina Safa, Senior Arabic Copywriter
Juliana Arboleda, Designer
Romy Abdelnour, PR & Communications
SUMMARY
An astronomical success for a special passport stamp and ink celebrating the UAE’s successful Mission to Mars, and getting the UAE noticed as an exciting destination for people across the globe. By creating a tangible link between people’s love and fasciation of space with the UAE’s scientific achievement, the Martian Ink stamp received coverage in over 120 mainstream and lifestyle publications across 60% of the world’s countries. At the same time, positive sentiment towards the UAE increased 22% during the week of the activation.
