Burger King

Abdulah Alsharif, Marketing Director

Wunderman Thompson Riyadh *Lead Agency

Rayyan Aoun, Executive Creative Director
Firas Ghannam, Creative Director
Ahmad Shanaa, Associate Creative Director
Anas Odeh, Art Director
Meshari Al Shalali, Arabic Copywriter
Rawan Bakri, Junior Art Director
Abdullah Issa, Senior Account Manager
Ali Khalil, Strategic Planning Director
Kamal Yamout, Social Media Director
Abdulelah Aljunaidel, Junior Arabic Copywriter
Rashed Al Subaie, Junior Art Director

Mediacom (Saudi Arabia)

Safwan Kanj, Head Of Digital
Ahmad Mokh, Senior Planner

NOJARA Productions

Tarek Nojara, Executive Producer
Ahmed El Keiy , Director

Burger King wanted to launch its spiciest menu. With competitors promoting spicy menus, we needed an unconventional campaign. To offset the heat, Saudis reach out for Laban. So did we. We took over social media platforms with Laban ads, tips, and benefits, leaving our audience confused. We finally revealed “a menu so spicy you’ll need laban to cool down”. We even offered free laban at branches. Engagement spiked, people tagged laban brands, and we reached a wider audience. By thinking outside the box, and category, we brought people our way.¦Burger King wanted to launch its spiciest menu. With competitors promoting spicy menus, we needed an unconventional campaign. To offset the heat, Saudis reach out for Laban. So did we. We took over social media platforms with Laban ads, tips, and benefits, leaving our audience confused. We finally revealed “a menu so spicy you’ll need laban to cool down”. We even offered free laban at branches. Engagement spiked, people tagged laban brands, and we reached a wider audience. By thinking outside the box, and category, we brought people our way.