AGENCY
Wunderman Thompson Cairo *Lead Agency
Mai Azmy, Managing Director
Hassan El Sada, Deputy Managing Director
Mohamed Fouad, Executive Creative Director
Heba Hosny, Business Director
Ahmed Wahid, Creative Director
Youssef Hammad, Creative Director
Heidi Felfella, Account Director
Karim Koura, Senior Account Executive
The Film Marshals
Moataz Thabet, Director
Moataz Thabet, DOP
SUMMARY
How can Vodafone overcome the current market situation and general consumer frustrations, to regain the nation’s loyalty and trust during the most competitively entertaining time of the year, all while meeting the global requirement of introducing the brand’s new hopeful promise?
By taking a human approach of showcasing to the people what they can do if they work together and feel empowered.
Vodafone gave their customers the role to empower the legendary Sherihan to overcome her fears and return to the stage, to showcase that together we can overcome anything.