AGENCY
Wunderman Thompson Cairo *Lead Agency
Mai Azmy, Managing Director
Hassan El Sada, Deputy Managing Director
Mohamed Fouad, Executive Creative Director
Marwa Khalifa, Associate Creative Director
Farah Sultan, Associate Creative Director
Heba Hosny, Business Director
Nihal El Fellah, Business Director
Heidi Felfella, Account Manager
Tarek Lawaty, Account Manager
Karim Koura, Senior Account Executive
Good People Films
Mohammed El Zayat, Freelance Director
Khaled Zaky, Executive Producer
Mahmoud Derbala, Head of Production
Omar Khalil, Producer
Karim Osman, Producer
SUMMARY
With Vodafone, wanting to reestablish themselves as a leader in the data-tariff market, they had to think differently, and communicate relatively. By subtly invading TikTok, through an established content creator, and the use of original content, Vodafone successfully launched their new data platform through the use of a TikTok bundle. By speaking the language of the consumer, Vodafone was able to launch its data platform, Vodafone Plus, with significant interest, gaining around 2.5% of the market share alone through this bundle.
