Lenovo

Claire Carter, CMO Middle East & Africa
Bushra Nasr, Marketing Manager

Wunderman Thompson *Lead Agency

Pablo Maldonado , ECD
Mona Akran Hassanie, Head Of Strategy
Mariam Samy, Senior Strategist
Irmak Aktas, Business Director
Lara Medanat, Account Manager
Alvaro Bretel, Head of Strategy
Waleed Bachnak, Senior Copywriter
Hisham Othman, Social Media Director
Dina Alsharif, Jr. Strategic Planner
Kalid Elali, Senior Account Executive
Diogo Borges , Digital Design Director
Saymon Medeiros, Senior Art Director
Erick Canedo, Designer
Soheil Magdi, Editor
Layal Azar, Senior Account Director
Valerie Pinto, Editor

Netizency FZ LLC

Women face significant challenges and inequalities in the tech industry  that men are not aware of. So, we created a plug-in for MS word which highlighted all these words as incorrect when typed by users, and then revealed the meaning these words hold for women by providing hard-hitting facts about gender inequality in the workplace. By modifying the world’s most used program, we raised awareness amongst +90% of tech professionals at Lenovo and other tech companies in the UAE regarding gender inequality. ¦Women face significant challenges and inequalities in the tech industry that men are not aware of. So, we created a plug-in for MS word which highlighted all these words as incorrect when typed by users, and then revealed the meaning these words hold for women by providing hard-hitting facts about gender inequality in the workplace. By modifying the world’s most used program, we raised awareness amongst +90% of tech professionals at Lenovo and other tech companies in the UAE regarding gender inequality.