CLIENT
Clorox
George Rechdan, Marketing Director Gulf & AMEA Clorox Studio Leader
Ana Udrica, Senior Manager Brand Engagement
Jaz Khan, General Manager Saudi Arabia
Claude Azrak, General Manager Gulf
Marcela Carrillo, Marketing Director AMEA
Mahdi Al Husseini, Marketing Director KSA
Faisal Halawani, Marketing Manager KSA
Sohaila AlJabri, Brand Engagement Manager
Aya Abudawood, Brand Engagement Assistant
AGENCY
Mazen Jawad, President, Horizon Holdings
Reham Nader Mufleh, General Manger, Horizon FCB Dubai
Rodrigo Stefanus Leal Rodrigues, Executive Creative Director
Rodrigo Scapolan, Associate Creative Director
Lucy Elder, Senior Copywriter
Munther Sheyyab, Business Development Director
Jad Hassanieh, Account Director
Sabine Saade, Account Executive
Hicham Soubra, Head of Creative Services & Production
Anthony Heneine, Senior Video Editor
Waleed Abdulaziz, Editor
Guilherme Possobon, Associate Creative Director
OMD (UAE)
Darelle Paniora, Director of Planning
Omar Anwar, Media Planning Manager
Luqman Sohail, Digital Performance Manager
Gina Maayeh, Account Manager
Isabelle Abou Samra, Senior Social Media Executive
Montage
SUMMARY
Clorox wanted to engage with consumers during lockdown when they were bored and worried about keeping their homes clean. The idea was to use TikTok as a vehicle to reach a wider user segment and beat the “stay-at-home slump”. We noticed the home workout trend and jumped on it, creating the Clorox Workouts challenge. An idea that turned home cleaning into exciting workouts. The results were staggering, with over 1.7 billion views and 50 million likes on TikTok, and we grew Clorox’s market share by 12%.