CLIENT
STC
Faisal Othman Al Saad, GM Marcom Consumer
Abdullah Alotaibi, Digital Media Director Consumer
Hashem Aldabas, Media section manager
Hana Ismail, Digital media MarTech consultant
AGENCY
Wunderman Thompson Riyadh *Lead Agency
Chafic Haddad, Chief Creative Officer
Rayyan Aoun, Executive Creative Director
Firas Ghannam, Creative Director
Alanoud Alassaf, Copywriter
Jad Haddad, Business Director
Rabie Hassoun, Associate Business Director
Rawan Bakri, Junior Art Director
Yasmin Moufti, Senior Account Manager
Dana Al Kutoubi, Head of Strategy
Dalal Kareem, Strategic Planner
Joe Aboudaher, Head of TV Produciton
Jamil Ghrawi, TV Producer
Wael Almadani, TV Producer
Hanna Hajjar , Industry Manager
Ali Chekhali, Creative Strategy Lead
Telfaz11
Sohayb Godus, Producer
Mujahed Aljumaiaah, Producer
Faris Godus, Director & Director of Photography
SUMMARY
In 2020, mobile operators spent millions on campaigns stretching 5G muscles.
For everyday users, who game, stream and chill, 5G was looking very complicated.
so stc came in and owned 5G, by simply explaining it.
People with 5G questions went to Google.
stc partnered with Google, pulled-out data about people’s queries and answered them in the most simplified way with Sohaib, Saudi’s funniest comedian.
Every person that Googled a 5G question, was met with a funny, simple, video when they opened Youtube, answering their question directly.
