Almarai Company

Nabil Sleiman, Head of Marketing Communications
Sinan Dmairi, Corporate Marketing Manager
Amr Harfouche, Group Product Manager | Foods BU

Wunderman Thompson Riyadh *Lead Agency

Jad Daou, Account Director
Alaa Abu Hammeen, Business Director
Nathalie Dagher, Business Strategy Manager
Chafic Haddad, Chief Creative Officer
Rayyan Aoun, Executive Creative Director
Jean El Azar, Lead Creative
Manuel Kurkjian, Senior Copywriter

SPARK

Paul Seif, General Manager
Zain Khan, Associate Director

Global Films

Caroline Checrallah, Executive Producer
Ziad Sarrouh, Producer
Bruno Chiche , Director
Stefano Blini , DOP

We put a legend to test to prove to the world that a mother’s Golden Touch in cooking can be recognized out of a million. Why? Because Almarai butter knows and appreciates it. By doing so, Almarai was able to create a meaningful emotional connection with moms in Saudi Arabia and accordingly rekindle a relationship with them. That not only touched millions of mothers, it also resulted in a market share increase of 4.9%.