Ornua Foods North America

Brian Cleere, Marketing Director

Energy BBDO *Lead Agency

Larry Gies, Chief Strategy Officer
Shannon Smiley, SVP, Group Strategy Director
Susan Treacy, Executive Creative Director
Jeff Cenna, Creative Director
Anna Bleers, Client Service Director
Katherine Vicari, Account Supervisor
Brigid Slattery, Integration Strategist and Social Media Manager

PHD

Doug Salo, Group Director
Rachelle Holt, Associate Director

To keep Kerrygold top of mind with a significantly reduced budget, we needed to better integrate our digital channels. We reinvented our approach to online recipes by uncovering a media behavior: 76% of Food Lovers listen to music while cooking.Through this intersection of interests we created “Music Behind the Recipes," the first-ever digital campaign that paired Spotify playlists with Kerrygold meal ideas to create unique chef-inspired “recipe soundtracks.”  As a result, we drove brand awareness and increased unit sales growth by 8 points.