CLIENT
Spotify
Scott Marsden, Head of Global Media
Teal Kratky, Global Media Manager
Seth Farbman, Chief Marketing Officer
AGENCY
Jackie Jantos, VP, Brand and Creative
Alexandra Tanguay, Senior Global Brand Director
Alex Bodman, Global Executive Creative Director
Scott Marsden, Head of Global Media
Teal Kratky, Global Media Manager
Rasmus Wangelin, Global Brand Design Director
Belinda Lopez, Global Director of Integrated Production
Christian Navarro, Global Brand Director
Sam Duke, Associate Director, Artist & Content Marketing
Seth Farbman, Chief Marketing Officer
Marian Dicus, Head of Global Content Marketing
Rapport
Melina Martino, Senior Associate, Portfolio Management
Kristin Jones, EVP, Managing Partner
Kate McAllister, VP, Group Partner
Rabia Siddique, Senior Associate, Portfolio Management
Sarah Stanley, Partner, Portfolio Management
Georgie Morse, Manager, Portfolio Management
SUMMARY
When acclaimed exhibit DAVID BOWIE IS ended its five-year world tour at the Brooklyn Museum, Spotify wanted create a complementary hyper-local experience for fans through immersive traditional media and content touch-points. Soho, the Manhattan neighborhood where Bowie lived for nearly two decades, was the perfect location for our execution: DAVID BOWIE IS HERE. The exhibit took over the Broadway-Lafayette subway station with a gallery-like celebration of his life in the city, featuring more than 40 unique pieces of content about the music icon’s life in the place he called home.
