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Gerber
Every Baby is a Gerber Baby: Sparking a Global Dialogue on Inclusion

RAN IN: United States

CLIENT
Gerber

Alberto Hernandez, Vice President of Integrated Consumer Communications & CMI- Gerber US at Nestlé
Bernadette Tortorella, Associate Director Media, PR and Internal Communications at Nestlé Nutrition North America (Gerber)

AGENCY
Edible *Lead Agency

Alberto Hernandez, Vice President of Integrated Consumer Communications & CMI- Gerber US at Nestlé
Bernadette Tortorella, Associate Director Media, PR and Internal Communications at Nestlé Nutrition North America (Gerber)


SUMMARY

For almost a century, the iconic Gerber baby logo has been synonymous with every parent's version of an ideal, happy baby. To better connect with today’s families, Gerber brought its core brand value – that every baby is a Gerber baby – to life by choosing Lucas Warren, a hero, an icon and the first baby with Down syndrome to represent the brand. The ensuing campaign sparked a global dialogue about inclusion and launched an inspirational platform for parents everywhere.

CASE STUDY

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CASE VIDEO


Audience: Mothers

Objectives: Retain existing customers

Type: Business to Consumer

Language: English