United States Postal Service

MRM // McCann *Lead Agency

Shawn Kelly, Creative Director
Tony Jones, Creative Director
Karan Gera, SVP, Director of Strategy
Caspar Ouvaroff, SVP, Group Account Director
Sung Chang, Chief Creative Officer
Sidney Zanzani-Barrier, Associate Creative Director
Romina D'Amico, Account Director
Marielle Avallone, Senior Account Director
Liz Medina, Senior Strategist
Michael Fountain, Associate Director Strategy

To digital-obsessed marketers, direct mail is their grandfather’s channel. But we showed them direct mail is the solution to their woes. Because they struggle to win attention of constantly distracted tech junkies who are literally one puppy-monkey-baby-video away from being interrupted, we demonstrated direct mail can deliver spellbinding experiences that are impossible to ignore. By presenting direct mail in a completely new avatar, one that lives on the cusp of digital and physical, we overturned a deep-rooted perception. And we drove the highest direct mail volume in six years.