CLIENT
NETFLIX BRASIL
Macarena García, Brand Manager
Fernando Machado, CMO
Johan Coné Meza, Diseñador
Matías Muchnick, CEO
Constanza Munilla, Brand Analyst
José Ramón Loaiza, Líder Equipo Legal
Tábata Santelices, Directora Legal
Catalina Pereda, Social Media
Catalina Abeleida, Diseñadora
AGENCY
Wunderman Thompson Brasil *Lead Agency
Leonardo Renesto, Account Manager
Priscila Pimenta, Media Director
Tati Medeiros, Production Lead
Vitor Amos, Head of Planning
Alessandro Trimarco, Associate Creative Director
Laise Alves, Insights Supervisor
Felipe Ritis, Strategy Manager
Veruska Piagem, POD Leader
Daniel Dami, Media Supervisor
Arantxa Eleonora, Media Coordinator
Guilherme Ramos, Producer
Eduardo Arantes, Finishing Designer
Alvin Shiguefuzi, Creative Director
Yasminne Ferreira, Media Planner
Nereu Jacob, Art Director
Karina Lima, Insights Assistant
Samantha Prado, Content Director
SUMMARY
By coincidence, Wednesday/Merlina launched during the World Cup in Brazil.
How to highlight a goth show during a green-and-yellow moment? We needed something unexpected to generate interest in people and spark conversations.
So, instead of putting the show’s star in the center, we took Thing/Dedos out for a subway ride, holding onto handles of a wagon personalized to feel like Wednesday’s universe.
Thing/Dedos became a star, even appearing on gossip pages. We surpassed Netflix’s accesses goals after the activation.
