AGENCY
Ariel Serkin, Chief Creative Officer
Rodrigo Grau, Chief Creative Officer
Mariano Serkin, Chief Creative Officer
Victoria Clucellas, Managing Director
Mariano Gamba, Executive Creative Director
Rodrigo Grecco, Executive Creative Director
Patricio Ramírez, Executive Creative Director
Suyin Barrios, Head of Media
Karen Cortés, Grouper PM
Daniela Galindo, Project Manager
Ignacio Jimenez, Creative Director
Coqui Gimenez, Head of Production
Itzel Elorza, Sr Strategic Planner
Saray Fuentes, Digital planner
Primo Content
Jaime Vidal, Managing Director
Omar Uscanga, Head Of Production
Santi Dulce, Director
Valeria Ascencio, Executive Producer
Paula Rojas, Asist. Executive Producer
Farhad Ghaderi, DOP
Patricio López, Line Producer
Mica Urrutia, Production design
Greta Forte, Wardrobe Stylist
Alicia Spears, Makeup
Marcelo Galuzo, Sonido
Nancy Bravo, Post-Production Coordinator
Ezequiel M, Música- Papa Music
Federico Bramati, Música- Papa Music
Miguel Colombo, Editor
Sam Gilling, Color
SUMMARY
La Chingada es la continuación a una exitosa campaña de equity de Xtra Flamin' Hot que buscaba crecer la preferencia de marca y continuar posicionándose como las botanas más picantes de México. A través de un documental ficticio implementado en diversos formatos audiovisuales, muestra las reacciones naturales que experimentamos los mexicanos tras probar algo altamente picante.
