CLIENT
The Coca Cola Company (Brasil)
Andres Patteta, Operations Vice President
Thais Souza Nicolau, Branding Director
Nathalia Cavalcante Teixeira, Branding Manager
Raffaella Gomes Martellini, Branding Supervisor
Beatriz Ramos Sztamfater, Branding Analyst
Cesar Hiraoka, Marketing Commerce Brasil Director
AGENCY
Thais Frazão, Chief Strategy Officer
Alessandra D'Albianco , Managing Director
Daniel Marques, Head of Strategy
Rubens Casanova, Head of Creative
Mirella Benini, Account Director
Leonardo Leite, Strategy Director
Nicole Dorgam, Account Supervisor
Alexander “big” Davidson, Associate Creative Director
Thyago Neves, Art Director
Pedro Minari, Art Director
Caio Almeida, Art Director
Tali Sztokbant, Copywriter
João Soares, Copywriter
Fabiola Thomal, Production Director
Helio Ranieri, Producer
Gustavo Nassar, Copywriter
Noemi Alcantra, Media Manager
Blip
Francine Rosset, Head of Marketing
Nathalia Oliveira, Account Marketing Manager
João Paulo Reis Alvarenga, Machine Learning Specialist and Team Leader
Fernando Torres, Machine Learning Specialist
Amanda Oliveira, Data Scientist
Alan Souza Santandrea, Machine Learning Analyst
Milton Stiilpen, Research and Innovation Director
Vanessa Gomes, Key Account Manager
Jonatas Aredes, Key Account Manager
Nathalia Oliveira, Account Marketing Manager
Studio Sailor
Luccas Oliveira, Executive Producer
A-gandaia Sound
Company
Pedro Turra, Executive Producer
SUMMARY
As part of its Christmas campaign, Coca-Cola had three main objectives: increase incidence on delivery platforms, increase the brand's WhatsApp base and obtain qualified data. For this, the brand presented Audios Magic, an innovative promotion that invited people to draw the iconic Coca-Cola bottle through WhatsApp audios in exchange for incredible gifts. The thousands of audio forms and their contents were judged, classified and approved in milliseconds through artificial intelligence. The results? Incredible!
