Tourism Northern Ireland

Naomi Waite, Director of Marketing
Paul Coleman, Social & Digital Manager
Ruth Burns, Destination Marketing & PR Manager

BBDO Dublin *Lead Agency

Patrick McConville, Strategic Planning Director
Katie Cunningham, Head of Account Management
Neal Davies, Chief Executive Officer
Shane O'Brien, Executive Creative Director
Kirk Bannon, Creative Director
Colm O'Gaora, Creative Director
Carmel Scott, Client Partner
Georgia Stevenson, Producer
Barry O'Sullivan, Digital Director
Ronan Jennings, Planning Director
Emma Corcoran, Account Director
Sam McCann, Editor
Jess Derby, Head of Production & Content
Liam Reeves, Senior Interactive Designer

Mammoth

Joanne McKendry, Head of Planning & Insights

Loudmouth Media

Mark McColgan, Head of Strategy

Jago PR

Fiona Hanna, Director

For the majority of people in the Republic of Ireland, Northern Ireland wasn’t ‘on the map’ for a short-break. ‘A Small Step to a Giant Adventure’ was an integrated campaign that used the real language of holidays to overcome barriers and encourage more people to embrace all the fun that NI has to offer It had a giant impact on Northern Ireland’s short-break market. Visitor volume and visitor spend increased by over 50% in 2022 with over half of visitors from RoI choosing Northern Ireland for the very first time.