FBD Insurance

Nicola Ging, Consumer Marketing
Brian Healy, Senior Brand Manager
Aileen Donoghue, Head of Brand

The Public House *Lead Agency

Sarah Walsh, Strategy Director
Catriona Campbell, Managing Director
Colin Hart, Creative Director
Jarrod Banadyga, Creative Director
Mikey Curran, Copywriter
Dillon McKenna, Creative Director

PHD Media Ireland

Gemma Teeling, Managing Director
Mary Murray, Group Client Director
Shane McCaul, Senior Account Manager
Abagail Cooke, Account Manager

FBD was struggling with stubborn awareness levels, equally stubborn quote volumes and low perceived relevance, particularly among urban consumers. By unlocking its key advantage as 'Ireland's homegrown insurer' and translating that into the benefit of 'support', the brand achieved their highest ever awareness levels, hit a milestone for quotes and saw improvements in brand health across the board, particularly among urban consumers.