CLIENT
Jameson International Graduate Programme
Sinead D'arcy , Head of Jameson International Graduate Programme
Gill Skinner, Graduate Talent Acquisition & Development Specialist
Podge Henry , Marketing Assistant
AGENCY
Amy Tumelty, Social Media and Content Manager
Katie Corscadden, Account Manager
Andrew Murray, Director of Social and Content
Kyle Schouw, Design Director
Mark Murray , Motion Graphics Artist
Aleesha Tully, Strategy Director
Anne Cotte, Strategic Planner
Ipek Tosun, Junior Strategic Planner
Spark Foundry
Sean Carroll , Senior Client Manager
Orla Howlin, Social Account Manager
Kevin Keating , Paid Search Associate
SUMMARY
Gen Zs are seeking exciting opportunities outside of the four walls they’ve been isolated in for the past year, but when they think of grad programmes they think of under-stimulating and seriously unexciting office jobs.
To combat this, we launched a seriously innovative social campaign to showcase what the Jameson International Graduate Programme can offer students. We created content that was relatable, engaging, interactive – content that tapped into the behaviour of our core audience.
The campaign resulted in the highest number of applications received in the programme’s 30-year history
