CLIENT
An Post
Debbie Byrne, Managing Director
P.J Brigdale, Head of Brand
Ailish McGlew, Head of Marketing Communications & Sponsorship
Louise Cronje, Sponsorship Lead
Anna McHugh, Head of Corporate Comms
AGENCY
Abi Moran, CEO
Enda Kelly , Managing Director
Karl Waters, Creative Partner
Eimear Fitzmaurice, Strategy Director
Keith Lawler, Creative Director
Simon Killeen, Account Director
Ed Leamy, Creative Technologist
Donal O'Higgins, Senior Creative
Eric Brindley, Broadcast and Content Producer
Tamara Conyngham, Strategist
SUMMARY
Address Point was created to solve the issue that to get the help you need to escape homelessness, you need an address. This free fixed address service offers ease of access with zero loss of dignity. With 5,153 Address Points already created, this service is actively improving the lives of the homeless community. This initiative has also had a halo impact on An Post’s reputation. Its launch garnered massive media coverage and there has been a positive impact across the board on brand reputation, brand values and brand connection scores.