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Breakthrough Cancer Research
The Shop That Nearly Wasn't

RAN IN: Ireland

CLIENT
Breakthrough Cancer Research


Orla Dolan, CEO
Eoghan O'Sullivan, Head of Fundraising

AGENCY
The Brill Building *Lead Agency

Roisin Keown, Executive Creative Director
Dan Henson, Creative Director Live Experience
Peter Snodden, Creative Director Graphic Design
Daniel Coss, Edit + Motion Graohics
Ross O'Callaghan, Director of Photography


ETC

Niamh Murphy, MD
Maria Rolston, PR Lead


Fluent Communications

Donogh O'Herlihy, MD


Irish Media Agency

Emmet McNally, MD


Movement Events

Aoife Smith, Project Lead


SUMMARY

Cancer is clever, but we are ingenious - how targeting a day of maximum attention - and maximum competition - inspired Ireland to change the future with cancer research. A unique product and promotional campaign that only existed, because of cancer research: The Shop That Nearly Wasn’t - The World’s first shop 100% stocked and staffed by cancer survivors.  Opening on World Cancer Day 2020, seeking 100% survival for 100% of cancers, it helped Breakthrough Cancer Research fund more investment in cancer research than ever before.

CASE VIDEO


Medium Featured On Video: Digital Mktg. – Display Ads,Digital Mktg. – Influencers,Digital Mktg. - Programmatic Video Ads,Digital Mktg. – Short Video (:15-3 min.),Digital Mktg. – Social Organic,Digital Mktg. – Social Paid,Digital Mktg. – Video Ads,Interactive / Website / Apps,Print - Newspaper,Public Relations,Radio,Retail Experience: Digital,Retail Experience: In Store

Language: English