CLIENT
Valeo Foods
Claire Allen, Marketing Manager
Michelle Tormey, Marketing Director
Angela Harding, Marketing Manager
Esme Simington, Commercial Marketing Manager
AGENCY
Ashly Stewart, Head of Planning
Adrian Fitzsimon, Creative Director
Aoife Surgeon, Client Service Director
Gary Boylan, Creative Director
Stephen Kelly, Copywriter
Rebecca Mullen, (Former) Senior Account Manager
Peter O'Dwyer, Executive Creative Director
Chris Upton, CEO
Alicia Coyle , (Former) Account Director
Suzanne Heneghan, Broadcast Manager
Luke Reilly, Senior PR Account Manager
Sean Curtis, Videographer /Editor
Eimear Nolan, Videographer /Editor
Julie Blakeney, (Former) Head of PR
Renata Braga, Website Designer
Aine O'Boyle, (Former) Strategic Planner
OMD Ireland
Butter Ireland
Michael Duffy, Producer
Michael Duffy, Executive Producer
Red C Ireland
SUMMARY
Jacob’s set out to reignite the emotional connection people have with the brand. By showing people that it’s the little in-between times that matter the most, Jacob’s reconnected with hearts and minds across Ireland. Whether sharing a laugh or sharing a biscuit, Jacob’s new brand platform delivered 2.3% market share growth, as well as sales results above and beyond internal targets and category performance. Additionally, the campaign helped people connect Jacob’s sub-brands to its Masterbrand. Which is why at Jacob’s we’re proud to say that we are, ‘The Welcome In-Between.”
