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BelongTo
Remember the Rainbow

RAN IN: Ireland

CLIENT
BeLonG To


AGENCY
In the Company of Huskies *Lead Agency

Damian Hanley, Creative Director
Gavin Feiritéar, Illustration and Animation
Udi Ovadia, Senior Art Director
Chris Flynn, Head of Design
Emily Blaney, Designer
Adrian Peyton, Technical Director
Fiona Cunniffe, Senior Account Manager
Brian Daly, Head of Production
Gabriel Corcoran, Social Media Specialist
Jane Fortune, Public Relations


SUMMARY

70% of LGBTI+ children feeling unsafe in Irish schools, BelongTo wanted to tackle discrimination. Most LGBTI campaigns are developed for senior schools. Yet children become aware of differences as young as five, and unconscious biases can develop then.  We need to address homophobic bullying earlier.  Children use a mnemonic: Richard Of York Gave Battle In Vain to remember the colours of the rainbow.  We invented a new one: Respect Others You Grow By Including Variety. This initiative received widespread support and is on the Department of Education’s official resource site.

CASE VIDEO


Medium Featured On Video: Digital Mktg. – Influencers,Digital Mktg. – Short Video (:15-3 min.),Digital Mktg. – Social Organic,Digital Mktg. – Social Paid,Interactive / Website / Apps,Internal/In-Office Marketing,Public Relations

Language: English