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SSE Airtricity
This is Generation Green

RAN IN: Ireland

CLIENT
SSE Airtricity

David Manning, Director Home Energy
Aine Plunkett, Lead Marketing Manager
Jackie Kelliher, Senior Marketing Manager
Ruth Ryan , Digital Marketing Lead

AGENCY
Javelin Ireland *Lead Agency

Ken Ivory, Director
Sinead Ni Ghara, Senior Account Director
Adrian Cosgrove, Creative Director
Cathal O'Flaherty, Creative Director - Art
John Mahon, Account Manager


OMD Ire *Lead Agency



OMD Ireland

Lynn Brennan, Business Director
Bláithín Henehan, Account Director
Breffni Behan, Account Manager


SUMMARY

This is Generation Green has been successful in prompting consumers to re-evaluate their energy choices. SSE Airtricity continued to invest and differentiate the brand from a price-race, leveraging our renewable credentials to further drive re-appraisal by providing a motivator greater than price - 100% green energy. COVID-19 has brought the things that are important to us into sharp focus and what the future holds for them. This campaign demonstrated the value of advertising effectiveness in helping to move beyond price in what was a price sensitive market.

CASE VIDEO


Medium Featured On Video: Digital Mktg. – Display Ads,Digital Mktg. – Mobile,Digital Mktg. – Programmatic Display Ads,Digital Mktg. - Programmatic Video Ads,Digital Mktg. – Short Video (:15-3 min.),Digital Mktg. – Video Ads,Direct Mail,Print – Custom Publication,Print - Magazine,Print - Newspaper,Public Relations,Radio,Sponsorships – Sports,Sponsorships – Unique Opportunity,TV

Language: English