CLIENT
PIK Vrbovec plus
Kristina Hustic, Marketing Director
Marijo Galić, Brand Manager
Mia Müller, Corporate Communications Manager
AGENCY
Dina Dretvić, Head of Creative Strategy
Darko Bosnar, Chief Executive Creative Director
Iva Kirin, Account Director
Krešimir Đurić, Art Director
Luka Mavretić, Creative Director
Josip Buzov, Senior Strategic Planner
Lana Kessler, Prepress Technician
Danko Tomac, Interactive Designer
Nikola Janjić, Prepress Manager
STUDIO NEXUS D.O.O.
Josip Kalajžić, Account Manager
Dag Fratrić, Digital Account Manager
Tin Huzek Kitan, Senior Performance Marketing Manager
Irena Petek, Managing Director
SUMMARY
Uz PIK Slow Cooked Selection, ono što se inače pripremalo satima, sad je gotovo u minutama. Da taj benefit izgovorimo što kraće, osmisli smo slogan “Kad će? Sad će!”.
Kako bismo potrošače upoznali s novim proizvodom i benefitom brze pripreme, glavni nositelji komunikacije bila su dva TV spota, a kroz pakiranja, vlastite kanale i samplingom smo ih dodatno educirali o načinima pripreme i serviranja.
Satima kuhana komunikacija tako je u minutama rezultirala rastom prodaje i tržišnog udjela i PIK-u donijela titulu lidera kategorije.
