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Franck Jubilarna
Bas kao zivot

RAN IN: Croatia

CLIENT
Franck d.d.

Aleksandra Zlatanovski, Senior Brand Manager
Zvonimir Seki, Chief Marketing Officer
Iva Ramić, Brand Manager
Snjezana Kondic, Digital Marketing Manager

AGENCY
PINK MOON *Lead Agency

Hrvoje Škurla, Chief Creative Director
Petra Gajica, Chief Creative Strategist
Iva Šegedin, Account Director
Saša Bastaić, Art DIrector


PHD Media d.o.o.

Marija Maruševec, Account Manager
Tanja Omažić, Digital Media Specialist


Producenti d.o.o.



SUMMARY

Kampanja 'Baš kao život' je kroz emotivnu priču u kojoj otac kao predstavnik starije generacije, daje savjete o životu svojoj kćeri, pripadnici mlađe generacije, povezala konzumente s tradicionalnim, ali pomalo zastarjelim brandom. Kampanja je ostvarila sve postavljene ciljeve - zaustavila i preokrenula smanjivanje tržišnih udjela, brand indikatora i povećala prodajne i vrijednosne indekse. 


Medium Featured On Video: Branded Content – Editorial,Digital Mktg. – Display Ads,Digital Mktg. – Mobile,Digital Mktg. – Short Video (:15-3 min.),Digital Mktg. – Social: Organic,Digital Mktg. – Social: Paid,Digital Mktg. – Video Ads,OOH – Other Outdoor,Retail Experience: In Store,TV

Language: Croatian