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Ožujsko beer
Ostajemo di smo

RAN IN: Croatia

CLIENT
Zagrebačka pivovara

Ivan Šuvar, Marketing and consumer excellence director
Zlatko Novaković, Senior brand manager
Karla Stojić, Consumer digital and social media manager
Matej Marinović, Junior brand manager
Vanja Bartolec, Marketing manager

AGENCY
BBDO Zagreb *Lead Agency

Irena Kapetanović, Account Director
Almir Okanović, Chief Creative Director
Zeljko Kresic, Account Planner
Ivana Klarica, Art Director
Ivan Karaga, Designer


Universal McCann



Degordian



SUMMARY

Kampanja "Ostajemo di smo" je kroz priču o dolasku Slavena na naše prostore prikazala domoljublje na humorističan način. Izazvala je veliki broj pozitivnih komentara i citiranja u javnosti, a samoj Žuji je pomogla u jačanju brenda i povećanju volumena prodaje na sve kompetitivnijem pivskom tržištu.


Hero Medium: TV

Medium Featured On Video: Interaktivno/Online,OOH,Društvene mreže,TV

Audience: Muškarci

Objectives: Izgradnja tržišne vrijednosti brenda (Build Brand Equity)

Type: B2C

Language: Croatian