AXA Hong Kong

Andrea Wong, Chief Marketing & Customer Officer
Angela Wong, Brand, Advertising and Customer Management Director
Stephanie Lai, Senior Manager, Brand and Advertising
Iris Cheung, Manager, Brand and Advertising
Roy Lee, Assistant Manager, Brand and Advertising
Claire Chu, Senior Analyst, Digital marketing

Publicis Groupe Hong Kong *Lead Agency

Natalie Lam, Chief Creative Officer, Publicis Groupe Asia Pacific, Middle East & Africa
Dennis Yeung, Managing Partner
Kenneth Poon, Business Director
Claudia Wong, Creative Director
Marcin Brzezinski, Head of Design
Katheryn Lui, APAC Strategy Lead Publicis Media‬‬‬‬
Dup Tam, Account Director
Helen Yuen, Associate Creative Director
Chloe Mak, Art Director

AXA successfully differentiated itself in the insurance category with its new health care positioning of holistic wellness, with a campaign that gave Hong Kongers the permission, and tools, to enact self-care. By using a creative strategy turning every touchpoint from digital OOH to video to events into a mechanism for self-care, AXA successfully leveraged a brand campaign to drive lower funnel objectives. This led to an all-time-high call-to-action - up to 85%, as well as lead to AXA becoming the #1 in the market for overall consideration.