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“csl. 5G x MIRROR – Experience the World Differently” Campaign
“csl. 5G x MIRROR – Experience the World Differently” Campaign

RAN IN: Hong Kong

CLIENT
CSL Mobile Limited

Bruce Lam, Managing Director, Consumer Mobile
Macy Ng, Vice President, Brand & Communications
Kitty Lee, Assistant Vice President, Brand & Communications
John Kam, Marketing Manager, Brand & Communications
Holie Ko, Assistant Marketing Manager, Brand & Communications

AGENCY
Uth Creative Group *Lead Agency

Desmond So, Chief Executive Officer
Kale Ng, Account Director


CruiSo Digital Solutions Limited *Lead Agency

Jasmine Tsang, Managing Partner
Zoe Leung, Director


Gusto Collective

Aaron Lau, Founder & CEO


SUMMARY

As the telecom market leader, csl. created many market-first opportunities that demonstrated the potential of 5G technology and how easily it could transform our everyday lives. This campaign has recorded a big success together with MIRROR in terms of sales and community feedback, bringing motivation for the brand to improve and move forward to a bigger success.

CASE VIDEO


Medium Featured On Video: Digital Mktg. – Email/Chatbots/Text/Messaging, Digital Mktg. – Short Video (:15-3 min.) ,Digital Mktg. – Social: Organic ,Digital Mktg. – Video Ads,OOH – Billboards,OOH - Transportation,Packaging & Product Design,Print - Newspaper,Retail Experience: In Store,TV

Language: English