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csl. 5G
csl. 5G x MIRROR - Experience the World Differently

RAN IN: Hong Kong

CLIENT
CSL Mobile Limited

Bruce Lam, Managing Director, Consumer Mobile
Macy Ng, Vice President, Brand & Communications
Kitty Lee, Assistant Vice President, Brand & Communications
John Kam, Marketing Manager, Brand & Communications
Holie Ko, Assistant Marketing Manager, Brand & Communications

AGENCY
CruiSo Digital Solutions *Lead Agency

Jasmine Tsang, Managing Partner
Zoe Leung, Director


Uth Creative Group *Lead Agency

Desmond So, Chief Executive Officer
Kale Ng, Account Director


Gusto Collective

Aaron Lau, Founder & CEO


SUMMARY

5G adoption was still in its infancy since it was first introduced in 2020. While competitors engaged heavily in meaningless price wars, telecom leader, csl, focused on investing in the right content and technology to accelerate adoption of 5G. Together with boy band sensation, MIRROR, we led the city to experience the next generation mobile technology with the creation of the MIRRORVERSE. With our exclusive 5G technology, we brought the 5G concept to life with a host of immersive experiences, fostering parasocial communications and forming intimate experiences with our community.

CASE VIDEO


Medium Featured On Video: Digital Mktg. – Influencers,Digital Mktg. – Mobile,Digital Mktg. – Social: Organic ,Digital Mktg. – Social: Paid,Interactive / Website / Apps,OOH – Billboards,Packaging & Product Design,Public Relations,Retail Experience: Digital,Retail Experience: In Store,Influencer/Key Opinion Leader ,TV,User Generated Content & Reviews

Language: English