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HSBC Clean Waterways Programme
HSBC Clean Waterways Programme

RAN IN: Hong Kong

CLIENT
HSBC (Hong Kong)

Paul Wallace, Head of B2B Marketing Strategy & Programmes, ASP
Rachel Jarrard, Marketing Manager, ASP
Winny So, Head of CMB Marketing, Hong Kong
Jessica Lee, Senior Marketing Manager, Hong Kong

AGENCY
Grey Advertising Hong Kong Limited *Lead Agency

Adam O’Conor, CEO
Sonic Choy, Executive Creative Director
Winky To, Business Partner
Dorothy Chan, Account Director


PHD Hong Kong

Will Turk, Associate Director
Steven Wong, Digital Director


SUMMARY

Hong Kong produces 250 tons of plastic waste daily driving waterway microplastics levels to 40% higher than global averages. Real environmental impact comes from long term infrastructure and policy based change, not an emotional film or newsworthy stunt. Our idea is developing a self-contained, sustainable recycling ecosystem - four Zero-emission, solar powered boats, capable of collecting and sorting floating debris, and the financing of a modern recycling plant. A 4 month pilot removed 11 tons of plastics from waterways – increasing Hong Kong’s recycling rate and HSBC’s leadership metrics.

CASE VIDEO


Medium Featured On Video: ,Contests, Digital Mktg. – Long Video (3+ min.) , Digital Mktg. – Short Video (:15-3 min.) ,Digital Mktg. – Social: Organic ,Digital Mktg. – Social: Paid,Digital Mktg. – Video Ads,Events,Public Relations

Language: English