Inchcape Group

TBWA Hong Kong *Lead Agency

Jan Cho, Managing Director
Jerome Ooi, Executive Creative Director
Pauline Wong , Director of Client Services
Terence Ling, Head of Strategy
Joe Choi, Group Creative Director
Mike Choy, Creative Director
Kaki Li, Account Director
Minji Pyen, Art Director
Anne Chan, Head of Digital
Juno Kam, Producer
Mikey Batt, Creative Director
Yvonne Ng, Art Director
Louis Tang, Producer
Grey Lai, Editor
Kei Chan, Web Developer
Scarlett Zhou, Account Executive
Jeffrey Lee, Social Strategist

How do you sell a car built for urban exploration in a city where there's little left to explore? Lexus needed to launch the UX — a tiny SUV built for urban exploration. But the world's most expensive property market pushed interesting places to the brink. 'Small Business Drive' connected drivers craving to explore with small businesses waiting for discovery. A personalised test-drive drove prospects to hidden gems that matched interests. The innovation put Lexus into a top 3 market position and was opened up for other brands to join.