HSBC Life

Daisy Tsang, Chief Distribution and Customer Officer
Suzanne Yeow, Head of Marketing
Christina Poon, Marketing Director
Carole Ma, Marketing Manager
Stephanie Chan, Marketing Manager
Tammy Tam, Marketing Manager
Priscilla Yeung, Marketing Manager

Saatchi & Saatchi (Hong Kong) *Lead Agency

Alexis Chiu, Group Managing Director
Christopher Lee, Group Creative Director
Hubert Yeung, Associate Creative Director
Jane Wong, Copywriter
KamFatt Chen, Managing Partner, Strategy
anthony chung, Planning Director
Adrian Kwong, Account Director
Isabelle Wu, Senior Account Manager
Stephanie Li, Account Executive

PHD Hong Kong

Premiering its wellness programme, HSBC Life Well+, HSBC Life aims to encourage the public to pursue a more active lifestyle by rewarding those who have hit an average of 9,000 steps a day. HSBC Life stands out from the wave of exercise-montage communications by digging deeper into an insight that people look to stay healthy because they not only promised themselves, but to loved ones. Taking care of one’s health isn't just a moment in time but a lifelong promise, this brought to life the idea “Make Every Day Count”.